December 27, 2023
QSRweb’s feature stories look at QSR brands both big and small. We covered marketing, franchising, restaurant design and more. We took a look at the most-clicked feature stories in the last 12 months and here’s what we found:
Krispy Krunchy Chicken opened its first location in 1989 in a convenience store. The founders wanted a superior product that was easy to get home and tasted as good as it looked. The Cajun seasoning was just a bonus. I talked to the brand’s president to learn how the brand grew to 2,800 stores, what sets it apart from others in the chicken field and how the leadership team is modernizing operations to take Krispy Krunchy Chicken to the next level.
“We’re taking this brand that was founder-led and really putting in systems and processes,” said Jim Norberg, president of Krispy Krunchy Chicken.
