Krispy Krunchy Chicken® “Follow and Comment” Sweepstakes
Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED, ADMINISTERED BY OR ASSOCIATED WITH INSTAGRAM AND/OR TIKTOK.
Sponsor: The Sponsor of this Sweepstakes is Krispy Krunchy Foods, LLC (“Krispy Krunchy” or “Sponsor”) with offices at 1000 Marietta Street NW, Suite 244, Atlanta, GA 30318. While this Sweepstakes may be promoted via social media websites, such websites are not affiliated with Sponsor or this Sweepstakes. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with (a) Meta, Facebook, Instagram, X Corp, TikTok, or any other third-party website or application that might host content where information about this Sweepstakes is published (collectively “Content Hosts”) or (b) the NFL Parties (defined as NFL Properties LLC, National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Enterprises LLC, NFL International LLC, NFL Productions LLC) (NFL Enterprises LLC and NFL Parties and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees shall be referred to herein collectively as the “NFL Entities”).
Acceptance of Rules: By entering the Krispy Krunchy Chicken® Follow and Comment Sweepstakes (the “Sweepstakes”), you (the “Entrant”) hereby accept and agree to these official rules (the “Official Rules”) of the Sweepstakes. Any violation of these rules may result in disqualification. Participation constitutes Entrant’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding in all matters relating to the Sweepstakes and shall not be subject to appeal.
Eligibility: This Sweepstakes is open to natural persons who are legal U.S. residents of the 50 United States and District of Columbia who are eighteen (18) years or older at time of entry (or the age of majority in the entrant’s state of residence, if higher than 18). Sponsor’s employees, affiliates, and subsidiaries (collectively the “Affiliated Employees”), and immediate family members (including spouses, children, siblings, parents) are not eligible to participate in the Sweepstakes.
Entry Period: The Sweepstakes begins on December 22, 2025 at 8:00 am (EST) and ends on December 26, 2025 at 11:59 pm (EST) (the “Entry Period”). Entries received prior to or after the Entry Period will be disqualified. The Entry Period is subject to change at Sponsor’s discretion if for any unforeseen reason the Sweepstakes cannot be conducted as planned.
How To Enter: On December 22, 2025, Sponsor will announce the Sweepstakes on a post on Sponsor’s official Instagram page (available at: https://www.instagram.com/krispykrunchychicken) (the “Instagram Sweepstakes Post”). There are three ways to enter the Sweepstakes.
(1) Entry via Instagram. To enter the Sweepstakes via Instagram, during the Entry Period, an Entrant must follow the Sponsor’s Instagram page, must follow the New England Patriots Instagram page (available at: https://www.instagram.com/patriots) and comment on the Instagram Sweepstakes Post with the chicken emoji. The Entrant’s Instagram account must be made “public.” An
Instagram account is required to enter the Sweepstakes via Instagram. If you do not already have an Instagram account, you can go to https://www.instagram.com/ to create a free Instagram account. If you choose to submit an entry via your web-enabled mobile device, data rates may apply. See your wireless service provider for details on rates and capabilities. This Sweepstakes is not sponsored, endorsed, or administered by or associated with Instagram or Meta.
Regardless of entry method, a maximum number of one entry may be received by any one individual over the course of the Entry Period. Additional entries received in excess of the maximum number of entries will be void. All entries become Sponsor’s property and will not be returned or acknowledged.
Entries will be deemed made by the “authorized account holder” of the Instagram account the entry is submitted from at the time of entry. The “authorized account holder” is the person who is assigned to the Instagram account by the online service provider.
Prizes and Odds: Two (2) Prizes will be awarded. Each winner will receive two (2) tickets in Section 134, Row 11 to the New England Patriots home game either on January 3, 2026 or January 4, 2026, one (1) autographed New England Patriots jersey, and one (1) autographed New England Patriots helmet. The tickets will be seats 12, 13, 14 or 15. The jersey may be autographed by Drake Maye, Hunter Henry, Marcus Jones or Rhamondre Stevenson. The helmet may be autographed by Drake Maye, Hunter Henry, Marcus Jones or Rhamondre Stevenson. The helmet and jersey sent to each winner will be random. The approximate retail value (the “ARV”) of each prize is $1500. The maximum ARV of all prizes is $XX.
Odds of winning depend on the number of eligible entries received. Any applicable taxes and all other costs/expenses not specifically identified in these Official Rules are the sole responsibility of the Winner. The Sponsor is not responsible for any cancellations, delays, diversions or substitutions, or any act or omission whatsoever with respect to any prize. Prizes are nontransferable, and no substitutions or cash redemptions will be made.
Random Drawing and Notification: Two (2) potential winners will be selected in a random drawing from among all eligible entries received during the Entry Period. Winner(s) will be notified by Sponsor by December 29, 2025 at 11 am (EST) via the Instagram account associated with Winner(s)’ winning entry. Specifically, Sponsor will send a direct message via Instagram to Winner(s)’ account, so that Winner(s) can provide Sponsor with Winner(s)’ mailing address and email address. Sponsor is not responsible for Winner(s)’ failure to receive notices due to spam, or other security settings or for Winner(s)’ provision of incorrect or otherwise non-functioning contact information. Winner(s) will only be contacted once. If Winner(s) cannot be contacted, is ineligible or fails to claim the Prize within 24 hours after notification, the Prize may be forfeited, with alternate Winner(s) selected.
In the event a winner chooses not to accept his/her/their prize, is not in compliance with these Rules, is unable to be notified, cannot/does not respond by the deadline set by Sponsor (either in these Official Rules or the Notification), prize will be forfeited, and an alternate winner may be randomly selected from all of the remaining eligible entries.
General: By entering this Sweepstakes, Entrants accept and agree to by bound by these Official Rules and the decisions of Sponsor on all matters relating to the Sweepstakes, which are final and binding.
Participants are solely responsible for Internet connectivity, software and/or hardware, and data charges that may be required in order to submit an entry. By accepting a prize, winner agrees to, where legal, Sponsor and its affiliates, subsidiaries, or designees’ use of his/her/their name, city and state of residence, and likeness (including photos and/or videos) for advertising and publicity purposes related to the Sweepstakes in any and all media now or hereafter known throughout the world in perpetuity without further compensation, permission, or notification and, upon request, will provide consent to such use in writing. Winners are solely responsible for all local, state, and federal taxes on the prizes including sales or use taxes, as well as any expenses related to participation in the Sweepstakes or acceptance of a prize. By participating, Entrant agrees to release and hold harmless Sponsor, NFL Entities and Content Hosts and their respective divisions, affiliates, subsidiaries, officers, directors, employees, agents, and representatives from any injury, loss, or damage to person, including death, personal injury or loss or damage to property due in-whole or in-part, directly or indirectly to the acceptance or use/misuse of a prize, participation in any promotion-related activity, or participation in the Sweepstakes.
In the event Sponsor is prevented from continuing with the Sweepstakes, or the integrity and/or feasibility of the Sweepstakes as planned is undermined by any event including but not limited to fire, flood, epidemic, pandemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment/internet/connectivity failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state, or local government law, order, or regulation, order of any court or jurisdiction (each a “Force Majeure” event or occurrence), Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel, or terminate the Sweepstakes and award the prize from among all eligible entries received up to that date.
Sponsor is not responsible for and may disqualify entries that are misdirected, undelivered, incomplete, illegible, inaccurate, damaged, stolen, late, or lost; or for interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections; or for computer hardware or software malfunctions, failures or difficulties. No automatic, robotic, mechanical entries, or reproductions accepted. Entries become the property of Sponsor and will not be returned. Sponsor reserves the right to void all entries made through any robotic, automatic, mechanical, programmed, or similar entry duplication method, and to disqualify any individual using such an entry method. Proof of submission of an entry does not constitute proof of receipt of entry by Sponsor. If there is a dispute as to the identity of Entrant or a dispute, or potential dispute regarding the entry or any third-party rights, or if Sponsor has reasonable grounds for suspecting any breach or abuse of these Official Rules by any person involved in an entry, the affected entry will be deemed ineligible in Sponsor’s sole discretion.
Governing Law: All disputes concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of Entrants or Sponsor in connection with the Sweepstakes shall be governed by and interpreted in accordance with the laws of the State of Georgia, without regard to its conflict of laws principles. The parties hereby consent to exclusive jurisdiction and venue of the state and federal courts located in Atlanta, Georgia in any action relating to these Official Rules or the Sweepstakes.
Use of Data: Sponsor will be collecting personal data about Entrants online, in accordance with its Privacy Policy. Please review the Sponsor’s Privacy Notice at https://www.krispykrunchy.com/legal/. By participating in the Sweepstakes, Entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s Privacy Notice.
Winner list: For the winner list, please email your request, including the name of the Sweepstakes, to marketing@krispykrunchy.com.